Introduction: Monetary donations from charitable individuals and organizations are one of the financial sources of health sector programs. This study sought to extract and deeply understand their views and opinions in Kohgiluyeh and Boyer Ahmad provinces.
Methods: In this qualitative content analysis study in 2017, the data was collected through 22 in-depth interviews with donors (9 women and 13 men) living in Kohgiluyeh and Boyer Ahmad provinces. The interviewees were identified and selected by checking the database of the province’s Health Charity Forum and referrals from other charity organizations. The data was analyzed manually using the framework analysis method.
Results: The age range of the participants was 32-74. Data analysis led to five main themes and 11 subthemes. Most participants expressed their reasons for donations as intrinsic motivations and positive attitudes towards these activities. Moreover, the majority of them believed that; a sense of commitment, sense of responsibility, altruism, as well as brotherhood, and equality inherent in human beings were the main reasons for their donations. Lack of recognition and lack of trust in charitable organizations were the main obstacles to donation. Conducting appropriate advertisements, and gaining community trust in charities were the most important interventions suggested by the interviewees. Family members, especially spouses, were the most important influential group for monetary donations.
Conclusion: Focusing on the feeling of inner satisfaction and having a good feeling after donating cash and highlighting it, as well as removing the stated obstacles can lead to encouraging people and society to do this behavior.